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Our Story

Started from an Experienced Family Business

For over 15 years this workshop in the southern region of China called Guangdong, Sue and her family’s business had been creating amazing sandals and footwear.  Their family business has been producing goods for the top brands in North America and Europe, providing consistent quality and delivery for these major companies.

Transforming in an Internet Age

In 2012, Wilson, the Founder and visionary behind the Sandalup brand, saw this great opportunity - a very diligent sandal craftsman team of over 15 years experience managed by his wonderful wife Sue to sell online direct to the consumer.  Their workshop has developed their own designers, makers, and marketers to provide you, the consumer, with the best product with today’s trends at a fair price.
The Sandalup team is passionate to bring you a comfortable sandal that highlights your inner beauty and empowers as a modern woman.

Where We’re Going

In conclusion, Sandalup is a fresh new brand that wants to provide a top quality product to women all over the world, at a price everyone is able to reach.  Its about being comfortable, and beautiful, feeling at home in your own shoes.  We want to allow women to be empowered to reach their goals.